Looking into the Future
UPDATE: 08/05/2024
WITH NO PRICE RISES SINCE 2018, NECESSARY CHANGES ARE IMMINENT
Strictly speaking, we should have done this earlier, but, as is our traditional policy, we tried to respect the tough constraints that befell us all, due to the global Covid virus that halved the magazine advertising and therefore income at a stroke - in fact temporarily shutting our operation down completely.
Then came the Energy/Ukraine handicaps, causing additional cost of living hurdles.
We re-opened, some months later, with a 16 pager and are still hovering around the 20/24 page mark.
We would like to think most out of you respected our efforts to maintain and even improve our level of service in dark times. We see all the price rises that have happened around the scene as venues and bands fought their own demons. We honestly feel we have provided a service in which value has exceeded price. Sadly, the time has come for the need to re-balance, to enable us to strengthen our resolve and move onwards and upwards.
*Some of the items we are considering...
*Some FREE services may be discontinued.
*The FREE diary section may be more concise offering just the very basic details, as it once used to be.
*Some smaller ads may not be offered - may be resized and re-priced.
We would like to make advertisers aware that our website service offers great value, seeing impressions above the half million mark for the past 12 months (Source: Google). It is likely some customers will be offered a trial period on our website and social media platforms.
Our Customers will be contacted directly regards any confirmed changes and, DUAL LOYALTY will remain our driving objective.
Advertisers will benefit from additional services in direct relation to loyalty and expenditure.
We SINCERELY hope we do not lose any customers, most of you have been with us for many years, but we really need to achieve a parity that’s fair for all.
We will present our new plan soonest and hope we can return to 48+ pages once again.
Hoping our loyal efforts and hard work leads to the understanding and necessity of this project.
The Jazz Guide Team.